19-20 January 2019
Olympia delle Tofane - Cortina d'Ampezzo

Sport and champions united to save the environment

"Save our planet. Stop climate change": this is the message printed on the athletes' bibs which will be auctioned off to raise funds for the areas hit by the recent storms

 

Date: 15/01/2019 from 1200
Place: Cortina d'Ampezzo

Save our planet. Stop climate change”: this is the message that will come across loud and clear from Cortina and the athletes competing in the Ladies’ Ski World Cup on Friday 18, Saturday 19 and Sunday 20 January.

Sport and champions have always represented an important and effective means of communication, so Fondazione Cortina 2021 has decided to entrust its awareness campaign to them, just over two months after the devastation caused by storms that hit the Dolomite woods on 29 October 2018.

The slogan “Save our planet. Stop climate change”, which the Fondazione came up with together with the Ministry for the Environment, will be printed on the champions’ bibs and its aim is to heighten people’s awareness and encourage them to care about the environment. Thanks to a partnership with Sportabilia, the bibs will be autographed by the skiers and then sold in an online auction. The proceeds will go to the Regole d’Ampezzo – the ancient organisation which manages the forests - to help clear the woods that were hit so hard during the storms last October, when gale force winds levelled so many trees; this initiative is a concrete way of helping the mountains.

The “Fan bus” – organised in partnership with Dolomitibus – which will be providing a bus service to Cortina from Feltre and Belluno on Saturday and Sunday, will be carrying the same message (tickets can be purchased online at www.cortinaclassic.com, www.musement.com or using the Nugo app). To ensure traffic flows smoothly around the town, the stretch of the SR48 road between Cortina and Pocol will be closed; more shuttle buses will be laid on to reduce the number of cars on the roads and fans will be encouraged to move about on foot or on the ski lifts.

Fondazione Cortina 2021 is committed to long-term sustainability and to leaving a positive legacy, respecting the environment and the local community hosting the event. The World Cup has therefore set itself high standards as regards energy savings, efficient use of all resources and wise management of waste; the Audi Cortina Lounge will also be completely plastic free: only durable materials will be allowed, so china plates, real glasses and glass bottles will be used.

  
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Fondazione Cortina 2021
Via Marangoi, 1
32043 Cortina d’Ampezzo (BL)
Partita IVA 01181440254
Tel. +39 0436 875514
Fax +39 0436 875514
worldcup@cortina2021.com

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